Mascara is one of the most used products in eye makeup. It adds expressiveness to the look by lengthening, thickening and shaping the eyelashes. Even with minimal makeup, mascara is the product that completes the look.
In the mascara collection you will find different formulas and brushes, selected for daily use, stable results and comfort throughout the day.
What is mascara?
Mascara is a decorative product that is applied to the eyelashes using a special brush. The formula coats the hairs and creates the visual effect of longer, thicker and more defined eyelashes.
Modern mascaras differ not only in formula, but also in brush type, which has a direct impact on the final result.
- Emphasizes the shape of the eye
- Makes eyelashes more noticeable
- Finishes eye makeup
Main types of mascara according to effect
Different mascaras are designed to achieve a specific effect. The choice depends on your natural lashes and the desired result.
Volume spiral
Volume mascaras contain thicker formulas that envelop the lashes and make them appear thicker.
- Suitable for sparse eyelashes
- Create a dramatic effect
- Often used for evening makeup
Length spiral
This type of mascara lengthens lashes and makes them more pronounced without adding too much volume.
- Suitable for short eyelashes
- Lighter and more natural effect
- A good choice for everyday makeup
Spiral for curling
Curling mascaras lift lashes and open up the look. They are often combined with a curling brush.
- Suitable for straight eyelashes
- Emphasize the shape of the eye
- They work well without additional tools
Separating spiral
These mascaras separate lashes and prevent clumping, making them perfect for a cleaner, more organized look.
- They emphasize each lash individually
- Suitable for minimalist makeup
- Often used for daytime look
Role of the mascara brush
The brush is just as important as the mascara formula. The shape, length, and density of the bristles determine how it applies.
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Thick brushes – add volume
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Fine brushes – separate and lengthen
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Curved brushes – lift lashes
The right brush makes application easier and provides a more even result.
How to use mascara correctly
The way you apply mascara directly affects the final effect.
- Start at the base of the eyelashes.
- Move the brush in a slight upward zigzag motion.
- Apply one or two coats depending on the desired effect.
- Let each layer dry slightly.
For better results, you can combine mascara with eyeliner or eye pencil .
Buy mascara online from AboutMi
At AboutMi you will find mascaras selected for different needs, eyelash types, and makeup styles.
- Free shipping on orders over
€30
- Shipping from a warehouse in Plovdiv
- Original and certified products
- Fast delivery: 3–5 business days
Frequently Asked Questions
How often should mascara be replaced?
It is recommended to replace the IUD every 3–6 months for optimal hygiene.
Is the mascara suitable for sensitive eyes?
It depends on the formula. It is recommended to choose products designed for sensitive eyes.
Can more than one layer be applied?
Yes. One or two coats are sufficient, allowing a little time to dry between coats.
