The best sites for Korean cosmetics in Bulgaria and abroad (2025)
If you are looking for a good Korean cosmetics site in Bulgaria, to be honest, the choice is huge and can confuse even the most experienced fans of Korean cosmetics and makeup. Bulgarian online stores are getting better and better, there are also a few foreign ones that might be worth the risk of waiting 3-4 weeks.
In this list you will find the most famous and proven sites for Korean decorative and whitening cosmetics that deliver to Bulgaria.
Contents
Bulgarian sites for Korean cosmetics
About Me
AboutMi is a Korean makeup and cosmetics store, located in Plovdiv. The site is focused entirely on the latest and most popular Korean products, with fast delivery to the entire country (1–2 days). The products are carefully selected by experts in Korean makeup, as the founder of the site has experience in a Korean cosmetics company in Seoul, South Korea. The most useful part? The site has an interactive test to discover your skin undertone as well as a lot of other useful information about k-beauty. Suitable for both beginners and Korean cosmetics maniacs. And everything is available in Bulgaria – no customs, no waiting.
Kocos Beauty Lab
Kocos is probably the largest online store for Korean cosmetics in Bulgaria – with dozens of brands and a huge variety of products for all needs. They offer an extremely rich line of original Korean cosmetics, as well as a selection of makeup products. Their catalog is updated regularly and has an excellent selection for people of all ages and needs.
BareCare
Barecare has an extremely wide selection of skin care products – from ampoules and essences to toners, creams and cleansers. They also have a well-chosen makeup collection. They often organize attractive promotions, including 1+1 offers, discounts and gifts on selected products. This makes the site extremely suitable for people who want to try something new without paying full price. The interface is clean, easy to use, and the descriptions are detailed, which makes the choice easier.
Bestcare
Bestcare has a good selection of established Korean brands such as Beauty of Joseon and COSRX, but they are also an official distributor in Bulgaria of brands such as Beauty of Majesty and others. This guarantees quality and a direct connection with the manufacturers. The interface is clean, and the descriptions are clear and easy to understand.
My-K
My-K is a good site for those who are just discovering Korean cosmetics. They have a nice interface and affordable products. Although they are not the largest cosmetics catalog, they compensate with a huge selection of K-pop albums, fan items and merchandise – something unique for the Bulgarian market. This makes My-K a great choice not only for Korean cosmetics, but also for fans of Korean culture in general.
Large chains that have a small selection of Korean brands
Lilly
Lilly Drogerie is not a specialized K-beauty store, but in recent years they have added brands like Medicube, Beauty of Joseon, Missha and others. The convenience is that you can check availability at your local store. The prices are affordable. An ideal choice if you want something right away, without waiting for online orders. In some of their physical stores there is also a stand dedicated only to Korean cosmetics.
DM
DM is also not a classic K-beauty store, but sometimes offers limited collections of Korean cosmetics. The plus is that you can physically view it in the store. It is suitable for budget shopping and quick needs. Convenient choice, although limited in assortment.
Cosmetics sites that have a selection of Korean brands
Moiata Cosmetics
Moiata Kozmetika is not entirely focused on K-beauty, but its catalog includes some popular Korean brands such as COSRX and DOORI. The site is well-structured and offers both makeup and cosmetics for different skin types. Delivery is fast. If you shop from it, it is worth keeping an eye out for discounts, as there are often promo campaigns and gifts with orders.
Make-up
Makeup is also not entirely dedicated to Korean cosmetics, but often offers stock from brands like Biodance, Purito, etc. The platform is part of an international network, which allows it to maintain competitive prices. If you are already a Makeup.bg customer for other types of cosmetics, you can check out what Korean products they offer - sometimes there are great finds.
Foreign websites for Korean cosmetics
Notino
Notino is an international site based in the Czech Republic that offers a huge variety of Korean cosmetics. Here you will find MISSHA, UNLEASHIA, TIRTIR, etc. Delivery is fast (2–5 days) and there are often promotions.
YesStyle
YesStyle is an online giant that offers thousands of Korean (and Japanese) products. However, delivery takes about 2–3 weeks, and there are often customs duties and VAT. They have everything from cosmetics to accessories, but you need patience. Large selection, good prices, but it's not for emergencies.
Stylevana
Stylevana also ships from Asia, but is usually a bit cheaper than YesStyle. It has the same type of products, similar delivery (20–25 days), and a huge variety. The downside is the interface is more confusing and some items take a long time to arrive. Good for times when you order a lot of things at once or combine with friends.
Olive Young
Olive Young is the largest Korean drugstore and online platform. They recently launched an international site, where they also ship to Bulgaria. This is one of the most reliable sources for original Korean cosmetics, as all products come directly from Korea. The site often offers international shipping with tracking and bonuses like testers. The downside is that delivery can take 3–4 weeks and there are additional fees for large orders.
How to find and choose the right Korean cosmetics sites and stores
The first step is to determine what type of products you are looking for – whether you want makeup, serum, cleansers, or a complete routine.
Then see if the given site is focused on Korean cosmetics or just has a few brands among the rest.
It is important to check whether there are real reviews, what the delivery and return conditions are, and whether products with proven origin are offered.
FAQ
How do I know if a site is legitimate?
Check if they have a real address, customer reviews, active social networks, and use a secure connection (https://).
Do I have to pay customs fees?
If the site is in the EU or Bulgaria – no. If it is YesStyle or Stylevana – there may be a fee, especially for orders over 150 BGN.
Why are some products cheaper on foreign websites?
Often because they are close to the manufacturer. But there is a risk of slow delivery, customs and products with a short shelf life.
Are the products from YesStyle and Stylevana really original?
Overall, YesStyle and Stylevana are well-known international platforms that sell genuine products. However, since they are intermediaries, sometimes shipping is done by third parties or warehouses outside of Korea. This does not mean that the products are not genuine, but it does mean that there is a greater chance of confusion. Always read reviews of the specific product and check the serial numbers upon receipt. If you shop from these sites, choose products that come from "shipped and sold by YesStyle/Stylevana" to reduce the risk.
How do I know if Korean cosmetics are real?
First, carefully examine the packaging – original products have high-quality printing, clear barcodes and often hologram stickers. Second, compare the serial numbers with the information on the brand’s official website. If the price is too low compared to the market value – be wary. And third, buy only from sites with a good reputation and visible contacts that have direct imports from Korea.
If you already have the product in your hands, read our article How to check if your Korean product is genuine.
